Request a free trial. Yandy Comparisons. HQ Location. Total Raised. Post Valuation. Last Financing Details. The company manufactures and markets women's intimates. Phoenix, AZ. Ut enim ad mi. New York, NY. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commo.
Pittsburgh, PA. Add Comparison. Yandy Competitors That decision has more or less set the tone for how Yandy's does business. See that everyone on your Twitter feed is sharing an article about Cecil the Lion? Then take the lion costume that was already in production, and slap the name "Cecil" on it. Yandy's did just that, receiving coverage from the Los Angeles Times , among other media outlets, and catching the eye of actress Ashley Benson, who was herself the subject of social media vitriol after posting a picture of herself in the costume on Instagram.
How does a dude like you get into the lingerie business? Me and my brother started Yandy in out of my two-car garage. We came together to try and start an e-commerce-based business because we knew that was the future of business.
We just felt like lingerie was the perfect thing to sell online because it's one of those things I felt that people would want to buy in the privacy of their own home.
I felt like everyone was looking at me like, "What is this guy doing in the store? It never really played out like that but I think 30 percent of our customers probably fall into that category.
How did you transition into making sexy costumes? So the first Halloween in the garage, the lingerie manufacturers that we were working with had these sexier Halloween costumes and we stocked just a little bit of it. It just took off. There wasn't that much competition in lingerie, but there was even less competition for sexy Halloween costumes. The mainstream stores like Party City and Spirit didn't really carry those at this point or not that much selection if they did.
So we were like one of the few places you could go to buy these and there was a huge demand because this was what girls were interested in. Have your sexy costumes always sold better than the ones you would consider to be not sexy? For us, our top sellers are always usually on the sexier side.
But I think that just goes along with girls wanting to look good and feel good and feel attractive. Our average top seller isn't all that much sexier than what a girl wears out to like a dance club in Scottsdale, you know, when I go out.
I think some of the backlash we get is just from people that haven't gone out in a long time. Maybe they aren't just with it anymore. What are the biggest criticisms of your costumes?
The first few times they did it, they actually seemed angry about it. I think they're coming around where, like, maybe they realize now that when you turn a watermelon slice — like one of the first ones we did — or a Tootsie Roll and make it into a sexy Halloween costume, we know it's funny.
Our customer knows it's funny. That's exactly why they're buying it. It's not like we don't get it. So yeah, it doesn't bother us. We just laugh. How do these weird or meme-inspired sexy costumes actually come to fruition? Do you just think, Oh, I have a great idea! Other people give me ideas. But like the pizza, the watermelon, the Tootsie Roll, all the big ones in the past, those were all just me.
In the past two years, during Halloween, we scale up to employees, but most of those people are in the warehouse or customer service. The people who are actually running the website or coming up with ideas for costumes and stuff like that, there's probably Online lingerie and men's underwear retailer based in Dallas, Texas.
Founded and is owned by Tomima Edmark, inventor of the TopsyTail. American online retailer that specializes in fashion clothing, swimwear, and accessories for young women. Founded in by Candice Galek and is based in Miami, Florida. UK based online and mail order bra, lingerie, swimwear, nightwear and clothing retailer founded in by Sally Robinson, based on a family run farm in Old Byland, North Yorkshire.
0コメント