He is always cheerful, considerate, and helpful. After they realized their tiny brand mascot had developed a large following, the Pillsbury Company began to introduce a line a of Doughboy products. Hennepin History Museum has three of those dolls in its collection which can be seen above. The museum has a stuffed toy version of his dog named Flapjack in its collection, as seen below. He even shows up in other marketing campaigns from time to time.
The difference is now, his image is computer generated, unlike his early commercials. Agency models. Agency performance. Awards case studies. Brand purpose. Brand safety.
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